DAR JEWELLERY is Hiring Fresher -PPC Marketing Intern for Coimbatore - Idm Placement Desk

Department: Digital Marketing & E-Commerce 

Duration: 6 Months

Location: Coimbatore — On-Site

Eligible Degrees: B.Sc. Computer Science | B.Sc. Data Science | B.Sc. AI & ML | BBA | MBA (Marketing)

Stipend: Stipend + Internship Certificate

After Internship : Full-time offer for high performers — no separate interview

About DAR Jewellery & This Opportunity

DAR Jewellery, established in 1930, is one of Tamil Nadu's most respected gold jewellery brands. We are actively expanding our digital marketing operations across Google Ads, Meta Ads, and e-commerce platforms including Amazon, Flipkart, and our own website darjewellery.com. Our digital marketing team is experienced in SEO, SEM, marketplace listing optimisation, and performance analytics across all major platforms. We are inviting applications from students in Computer Science, Data Science, and AI programmes for a PPC Marketing Intern who will contribute to live campaigns with real budgets.

Eligible Candidates

• B.Sc. Computer Science — Final year or recently completed

• B.Sc. Data Science — Final year or recently completed

• B.Sc. Artificial Intelligence & Machine Learning

• BBA / MBA (Marketing) — with quantitative and digital aptitude

Skills & Knowledge Expected

We welcome final-year students and recent graduates. The following foundational knowledge is expected from your degree programme — prior work experience is not required.

• Logical and analytical thinking — ability to interpret campaign data and draw actionable conclusions

• Proficiency in Excel or Google Sheets — formulas, charts, and structured data management

• Basic understanding of how search engines, paid advertising, or digital funnels work

• Good written communication in English — required for ad copy writing and performance reporting

• Awareness of SEO principles — keyword research, search intent, and on-page factors

• Familiarity with any analytics or data tool — Python, SQL, Google Analytics, or similar is an advantage

Key Responsibilities

• Assist in setting up and managing Google Search, Shopping, and Meta Ads campaigns for DAR Jewellery

• Conduct keyword research for SEO and SEM — including product-specific and location-based terms

• Write optimised ad headlines, descriptions, and call-to-action copy for search campaigns

• Manage and optimise product listings on Amazon, Flipkart, and other marketplace platforms

• Monitor daily campaign metrics — impressions, CTR, CPC, ROAS, and conversion rate — and report findings

• Configure conversion tracking using Google Tag Manager, GA4, and Google Ads conversion actions

• Analyse competitor advertising and marketplace listing strategies and document weekly observations

• Assist in A/B testing of ad creatives, landing pages, and bidding strategies

• Support SEO activities — on-page optimisation, meta tags, content briefs, and internal linking

What You Will Gain — Hands-On Training We Provide From Day 1

Every intern works on real tasks with real business impact. This is not an observational role — you will build, analyse, create, and deliver from your first week.

✓ End-to-end Google Ads campaign management — keyword strategy, ad creation, bidding, and optimisation

✓ Marketplace listing optimisation for Amazon, Flipkart, Meesho, and other platforms

✓ SEO fundamentals applied to a live e-commerce brand — from keyword research to ranking

✓ Conversion tracking setup — Google Tag Manager, GA4, Meta Pixel, and Conversion API

✓ Performance reporting for senior management with real data from live campaigns ✓ How digital marketing data drives business decisions in a multi-channel retail brand

Full-Time Opportunity

Interns who demonstrate strong performance, ownership, and initiative during the 6-month internship will be offered a full-time position at DAR Jewellery — no separate interview required. We believe in growing talent from within.

Apply To talent@darjewellery.com Subject Line Internship Application — Web Developer Intern — [College Name]

Send Your Resume here!

About IDM Techpark Coimbatore

At IDM TechPark, Coimbatore, we are committed to shaping future-ready professionals through industry-oriented training and personalized career support. Our primary goal is to ensure every student not only learns cutting-edge technologies but also secures the right opportunity to launch their career. We proudly offer 100% Placement Assistance, connecting students with Top IT Companies and Startups across various domains including Full Stack Development, Digital Marketing, Software Testing, UI/UX Design, and more. From resume building and mock interviews to real-time project experience and direct company tie-ups, IDM TechPark prepares students to stand out in the job market."Your success is our promise – with IDM TechPark, your career starts here

Why Apply Through IDM TechPark Placement Desk – Coimbatore?

1. Personalized Career Support Get one-on-one guidance from our expert placement team to choose the right career path in top IT companies like IBM.

2. Resume & Profile Enhancement Stand out with professionally crafted resumes, LinkedIn profiles, and GitHub portfolios tailored for fresher roles.

3. Industry-Focused Interview Training Attend mock interviews, aptitude tests, and technical skill assessments aligned with real-time MNC hiring patterns.

4. Priority Placement Assistance Gain exclusive access to interviews with top recruiters through our dedicated MNC placement partnerships.

5. End-to-End Onboarding Support From application to joining, our team guides you through every step – document verification, offer letter, and onboarding.

MNC Placement Drives – Powered by IDM TechPark Erode Placement Support

IDM TechPark Coimbatore connects students directly with top-tier IT companies through exclusive placement drives.With strong MNC partnerships, we ensure students receive early access to hiring opportunities from companies like IBM, Infosys, Wipro, Capgemini, and many more.Weekly placement drives Company-specific interview prep Direct recruiter coordination IDM TechPark Erode Placement Support brings real job opportunities directly to our students.

Internships & Live Projects – Practical Exposure via IDM TechPark Coimbatore Placement Support

Gain real-time experience before stepping into interviews. We provide internship programs, capstone projects, and client-based work in collaboration with industry experts.

• Internship certificate with project report

• Real-time tools: Git, Postman, Docker, SQL, etc.

• Opportunity to work on IDM’s in-house projects

Placement Tracking & Onboarding – End-to-End Process by IDM TechPark Coimbatore Placement Support

From your first application to your onboarding day, our team tracks every step and provides support to ensure no student is left behind.

•  Regular follow-up with students and HR

•  Offer letter and joining support

•  Dedicated placement coordinators